ROXYGREY+ was a lifestyle brand created and owned by Melicia (Limbo) McGourn. She was looking to relaunch her brand and hired me to help produce a video bumper and some merchandise.
2014 New Logo Debut
ROXYGREY+ had a new logo designed and one of the new features was the plus symbol. She was expanding the focus of her brand. To emphasize this, I animated the + to drop in. The topics culture, community, and conscience rotated in before the reveal of her new logo. The ROXYGREY+ brand colors are purple and grey so I used a gradient of purples for the three topics.
2014 The Neptunes Sponsor
ROXYGREY+ sponsored The Neptunes flag football team so I added her logo to our jersey design. I placed it towards the left shoulder so it would look like a patch.
The Neptunes Sand Flag Football Jersey
2015 Merchandise
Melicia had four concepts for new merchandise pieces she wanted to make. I sketched out a few of the concepts she shared with me.
ROXYGREY+ Tribe Patch
A variation of the main logo to accompany the Doers JerseyLove
Spreading genuine love and kindness has always been a theme baked into her brand.Power Lift
Melicia had gotten very passionate about power lifting and began to compete that year.Doers
This jersey was a front and back piece. This design was for members of the community taking action into their own hands and doing good for others. Unfortunately, the print vendor forgot to include the ROXYGREY+ logo.
I took a couple of passes at each idea and we ended with these final designs.
